It’s no surprise that enterprises today face an overload of information. New types of data, in the form of highly interrelated content, multimedia, machine-to-machine (M2M) communications, and the need to manage multi-dimensional relationships in real-time have all put a strain on traditional enterprise databases. So organizations need advanced relationship analysis, including predictive analytics that take advantage not only of traditional data relationships, but also of the non-traditional.
Most analytic applications can only provide information on direct relational correlations, such as who bought which product or which transaction happened when. Enterprises need to deepen their understanding of data by examining context to add information on why events happened as they did, and what patterns of events generate what outcomes. Faster business execution can be achieved by automating decision management and by conditioning application behavior with real-time analytics; such analytics may involve relationship analysis, deep mining of streaming data and other non traditional content; such capability is well beyond the scope of conventional relational DBMS.
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